Most people, when thinking about a logo for their business or club, start by producing something for their business cards, stationery, advertising posters etc, and only later realise that it is also a good idea to have their logo on their garments, such as Polo shirts, aprons, or caps etc.
As a result, we often receive images of highly coloured logos that contain a lot of fine detail. There may also be a lot of outlining around such detail to emphasise it. This scenario is further compounded by the design having text – such as a business name – which uses very small lettering, often a thin, cursive script – or an elaborate Serif font.
While such a logo can easily be printed onto a small business card or letterhead, and look visually stunning, it is often simply not possible to satisfactorily to reproduce the same level of detail using embroidery, as it boils down to the resolution achievable on an embroidery machine, as opposed to that from a modern print process, or computer screen – and there is a big difference!
However, all is not lost! By following a few simple rules, your logo can still be visually appealing, and convey the “Brand Image” that you wish. So here are a few pointers toward achieving an embroidered logo you will be proud to wear. We would also say that these are not only our suggestions, it is industry standard advice that can be found all over the internet should you “Google” something like “What makes a good logo design for embroidery” or similar:
1) It is preferrable that the main elements that make up the design be solid blocks of colour, avoiding if possible, a lot of closely spaced sharp points, as again, some of the fine detail will be lost
Our maximum recommended size for left chest embroidery is approx 100-110mm wide. The actual size of garment can play a part here, as a small “Ladies-fitT” shirt, will not provide the same space for “hooping” the garment, as does a “Large i.e. 4XL” in the “Male” equivalent.
We would suggest avoiding outlines or shadowing on lettering with embroidery as it does not always achieve suitable results – it rather depends on the material being embroidered
2) Shaded fills, while possible to a limited degree, often cannot be reproduced very accurately – especially at small sizes, and are best avoided if at all possible. as a reel of embroidery thread is the same single colour from start to finish. Where one colour ends, and another begins, will result in a sharp division between the two. Therefore transitions from, for example, black, through various shades of grey, to white cannot easily be achieved – especially in a small space such as a left chest or cap logo.
3)Consider the colours in your logo, with regard to colour of the item the logo is to be stitched on. We regularly get requests for designs that may be mainly in a solid colour, and the client wants it stitched on a garment that is the same colour! Requests for black on black for example, are very popular – as are blue on blue, or green on green etc. particularly with the lettering. When we point out that the embroidery will not show against a similarly coloured background, the client often says “Oh! I never thought about that!
The above represent a few of the pitfalls that can be encountered when deciding that you want your existing logo embroidered on a garment, in order to promote your business – there are some others as well.
In an ideal world, you would design your logo for embroidery first, and then use that design for you stationery etc. However, it does not always happen that way – and it is not the end of the world. At Mother Goose embroidery, we are always very willing to assist you with getting your logo onto garments, and will liase closely with you in overcoming any possible problems, so that we, as well as you, will be very satisfied with the final product.
We are more than happy to hear from you at any time – just send us a message or phone us.